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ZedConsults is a Generation Z focused consulting firm that aims to help existing companies re-organize their structure to best accommodate and work with Gen Z as it enters the workforce. The goal for this project was to create a brand which represents Gen Z accurately while also being distinct -- avoiding coming off as pandering.

The Logo & Brand

The scope for this project included a full branding suite, including a logo. We created several concepts and refinements before settling on the final version. The brand persona of ZedConsults is one of professionalism, relatability, and that oozes youth and vigour.

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Social Media

The Social Media Brand Persona of ZedConsults necessitated appearing both authoritative and representative of Generation Z. We chose a colour palette and brand imagery that was playful, bright, and dynamic. We wanted all posts to be immediately eye catching as to differentiate the brand from other consuting firms.

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